The Journey: From MS-DOS to Digital Versatility.
My interest in digital creation began in the early ’90s, tinkering in MS-DOS Deluxe Paint to create assets for a game a friend and I invented that never quite made it to market. The game stayed on the shelf, but the spark for creating took hold. Around that time, I stumbled upon a 3D software package and began creating renderings that eventually caught the attention of Orchid Technologies. They requested I create promotional materials for the launch of the Orchid Righteous 3D II, powered by the legendary 3dfx Voodoo chipset. This was right on the edge of the 3D graphics breakthrough, back when hardware acceleration was the new frontier.
As the dot-com boom took over, I moved into Flash animation at Pixnet Oy, learning how to make the web move while the tools were still being invented. When Flash began to disappear, Adobe After Effects was the natural progression, leading me to focus on motion graphics and template creation.
In 2012, I went independent under the brand uniquefx.
A major highlight of this chapter was collaborating with Adobe for the launch of their Motion Graphics Templates (.mogrts) and the Adobe Premiere Rush mobile app. I delivered a launch-suite of over 30 premium assets.
Today, I work as a versatile digital designer. My work has taken a more technical, strategic turn where I enjoy acting as a full-stack creative. One day I’m designing a minimalist brand identity or apparel; the next, I’m setting up Google Tag Manager and Analytics to ensure marketing spend is actually performing.
I still carry that same curiosity from the MS-DOS days, just with much better tools. Lately, I’ve been thinking about the possibilities of AI-assisted workflows and finally making the leap into real-time motion graphics. I don’t claim to have it all figured out yet, but the drive to learn a new tool—and the challenge of mastering it—is what keeps me going.
If you want to talk about motion, t-shirts, or why my cookie banner is so funny—get in touch.